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Tips And Tricks To Improve Your Online Store!

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In our previous tutorial, we covered the subtleties that make the difference between a good content writing service website and a lesser one. While we mostly focused on the visual aspects, there are other Internet services that require a massively different approach in order to ensure full conversion potential.

Before actually getting started, we’d like to familiarize you with a few concepts.

First of all, an average e-commerce website doesn’t require an extensive amount of visuals; in fact, it usually needs to be straightforward and put a lot of emphasis on promoting the products accordingly in the detriment of anything else.

Secondly, there’s been an exponential online store increase as of recently, thus a lot of competition between each one of them, regardless of the niche(!). In addition to this, people who prefer online acquisitions have become savvier over the course of years and cannot be easily deluded anymore. As a result, every store struggles to offer the best deal available to ensure as many clients as possible.

Last but not least, every online store tries to implement as many payment methods as possible. Here are all the payment methods available on the website we’ve picked for review:

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Generally speaking, you do not need anything more than PayPal, since it’s the most frequently used payment method on the Internet. However, having so many payment methods make a great psychological impact on the customers, so it is something to consider for long-term use.

 

 

This is the landing page of the e-commerce website we’ve chosen for review:

 

 

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As you can see, the format of the website is quite standard for this kind of business: we’ve got the category list on the left, a few product posters in the middle of the page, then some don’t-miss-out offers on the right and in the bottom of the page. It is definitely not overfilled with useless visuals that could stray customers away. In its current state, the landing page could sell a lot of people on it.

Let’s have a quick look at the logo:

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This logo excels in two particular aspects:

     1.The brand name – very catchy yet quite silly (“best bang for your buck” with an additional perverted innuendo maybe?)

     2.The design – if you’ve ever gone on Amazon before, you’d know that this logo is a clear rip-off of theirs.

However, as we’ve mentioned right from the beginning, some businesses need to focus their effort on other aspects in order to ensure they convert. In our case, this online store should focus on appropriately and correctly promoting their products. Let’s randomly click on a product image and see how it looks inside:

 

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Again, everything’s quite standard: we can notice product photos, the evident discounted price in the midst of the page, a drop-down list enclosing the shipping methods, the beautiful “Buy it now” button, further recommendations and many other things.

However, things start to become a little bit off target in the product description:

 

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We’ve randomly picked three description excerpts. At first sight, aside from the unreadable small font which could be easily tweaked to our liking, everything would appear normal. However, the grammar used to describe the product is by no means accurate.

Some of you would not be truly embarrassed by this particular detail, but most of the people who make online acquisitions balance bad grammar with scam attempts. This has actually become a widely-spread stereotype among Internet users - that we personally do not endorse -. If writing in English, or any other language for this matter, is not a personal asset of yours, you’d be better off if you outsourced it.

Moreover, if you were to access the product page yourself, you’d see that, even though the price is relatively high ($139), there is no sales copy available. This is a huge downside for multiple reasons, including but not limited to the lack of style and product enticement.

Let’s have a look at a sales copy designed by Apple and another one designed by this store.

 

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To us, the one which inspires more credibility is, of course, Apple’s, because the font choice, lexicon and grammar are superior by a massive margin. Also, while somehow understandable, watermarks don’t belong in this kind of promotion.

There are a lot of freelancers who would be more than glad to design your sales copies resembling Apple’s for a fraction of the price, so this is outsourceable, too. We do recommend you learn to do these on your own since it’s not as complicated as learning English from scratch.

 Moving on, we’d like to cover a pretty specific characteristic of this store that not many want to – or can’t – implement: free global shipping.

 

If you’re in the business, you might be already aware that these stores, especially the ones based in China, have special agreements with local post offices. Most of the time, for each 1000 orders that need to be sent out, the store can negotiate special bulk delivery prices for each order in part, starting from a couple of cents to a few dollars. Obviously enough, this cost can be easily implemented in the product price, giving the feeling that the shipping is free. The same discounts usually apply for expedited carriers, too, such as UPS or DHL.

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Let’s have a look at the checkout page:

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Do you still remember how we mentioned earlier that by having a lot of payment methods you could positively influence your potential customers? Although we were showed that we could pay using around 10 different payment processors, we are now given only two options: PayPal and Credit or Debit Card. Before lashing out, you must know that this is a common marketing practice among the newlier-launched online stores and it is definitely not an accurate scam indicator.

That’s it, folks! If you currently have an online store or plan on launching one, consider the tips laid out in this tutorial!

Edited by peddler
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