XxLilah.SmithxX

Very low conversion rate problem

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Start some A/B tests on items that stand out.

Such as: Huge text blocks, pictures, logos, background,...

If the eye is pleased then they'll stay a bit longer which could lead into more sales!

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On 8-6-2016 at 5:00 PM, Normicz said:

Start some A/B tests on items that stand out.

Such as: Huge text blocks, pictures, logos, background,...

If the eye is pleased then they'll stay a bit longer which could lead into more sales!

What would be the best strategy on a page that doesn't have that much traffic?

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23 minutes ago, XxLilah.SmithxX said:

What would be the best strategy on a page that doesn't have that much traffic?

If it is a page that isn't linked to any others:

The best strategy is to test one thing at a time. The more traffic results in a better valid result. So it's better to divide the visitors by 2 versions instead of 3 versions. The more versions you’re adding to a single page, the lesser amount of traffic each version will receive. 100 visitors with 2 versions -> 50% per version = you'll see a valid result after some time. But if you test 3 versions then it would be 33% per version so you would need more time to see a clear result. 

 

If a page is linked to others:

Try to optimize the page with the most traffic (homepage for ex.) because it'll automatically improve the traffic on other pages from your website. When you get more traffic on those, then you can start running tests on them.

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If you have got a page with low traffic then I would suggest doing the innovative A/B tests.

That means, that you change more stuff at once but you still do not do the whole radical redesign.

Innovative tests are perfect for small sites because doing A/B test testing out each element separated would take years. Problem is that you find the final result but you don't know if any of those elements actually lowered the CR while another one increased it A LOT.

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